Simple Twitter Guides for the New Insurance Tweeter
Insurance leads are just regular people, regular people who you are trying to sell an insurance plan to. Given that most people have Twitter, it isn’t a surprise then that most of your leads are bound to have Twitter as well. Some of the greatest media campaigns of all time can be found on Twitter and you’ll find that some of the biggest CEOs in the world take time out to update their clients on Twitter. It isn’t enough to create a media campaign though. People use Twitter because it is one of the best ways to stay in touch. It’s also one of the best ways to figure out what goes on in the minds of the people around them.
A lot of people make the mistake of turning Twitter into just an advertising tool when the truth is it’s a social tool. Successful tweets aren’t those that just talk about your product, but also engage your followers in some worthwhile conversation. Don’t expect your followers to keep following you if all you do is tell them what a great product you have. Instead, also tell them about who you are! Tell them about what you’re doing that’s interesting or views you have on a particular topic.
Try to stay within the Twitter character length. But if you can’t, then use a tool like TweetLonger. Try to make sure that your follower doesn’t need to go into TweetLonger just to read an additional word. Try to balance out the length of your tweet so that your health insurance leads don’t have to keep expanding to see your full tweet.
Localize your Twitter. Twitter is such a huge meeting place that people from all walks of life from practically every continent in the globe can see your tweet. What use is that if you only cater to the Boston area? There are tools that help you keep Twitter local or at least, focus on your local area. Use them.
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